Sitting in a dentist's chair with your mouth open is undoubtedly a vulnerable time. If you don't trust your dentist, it's a downright miserable experience. Establishing a strong reputation on social platforms is a powerful way to win people over. The right dental social media marketing strategy turns an uncomfortable or potentially difficult experience into one that puts trust first. Develop a thoughtful social strategy to alleviate fears, demonstrate your expertise, and ultimately generate more patients for your practice. Social-Media-Audit-template-CTA What Ineffective Dental Social Media Marketing Looks Like There are two big mistakes practices make when marketing themselves on social media: Emulating another practice's strategy instead of look at what makes their practice unique Publish exactly the same content on all platforms instead of adapting their approach to each What works well on YouTube will not necessarily work on Facebook or Instagram because patients seek different types of content from one cabinet on each channel. LinkedIn is a great place to network with other dental practices, but it's not an effective place to target potential patients.
Copying another practice's strategy won't work either, because you are not that practice. It's fine to look to Employee Email Database other social media accounts for inspiration, but your unique experience, specialties, and knowledge should define how you approach social media. Want to boost your notoriety on social networks? Focus on deepening relationships with your target audience and delivering an authentic message. Tactic #1: Capture organic traffic on YouTube. Dental social media marketing on YouTube is all about research. According to Jumpshot, YouTube is the second largest search engine in the world, after Google. And YouTube's search bar isn't the only consideration: Google's search engine results pages (SERPs) often display YouTube videos for relevant keywords. Leverage the powerful SEO potential of YouTube by producing videos based on relevant, high-value keywords. With the right keywords and the right video strategy, you'll capture organic traffic from people who are likely to become your patients. So how do you find the right keywords? As you research in a tool like Moz or Ahrefs, try to put yourself in the headspace of your ideal patient. Imagine what they might be looking for before choosing a practice like yours. What are they not getting from their current dentist?
What might you be able to uniquely provide? Consider more than the obvious, like "dentist in Hoboken". Consider what less obvious information a potential patient might be looking for before making an appointment. If a patient is considering cosmetic dentistry, they may research different techniques before choosing a dental provider. For example, one of the most popular downloads from Innovative Dental of Springfield is Crowns vs Veneers. The video shows how this practice specializing in cosmetic dentistry has built a reputation for excellence in porcelain veneers. Sample Dental Promotional YouTube Videos By explaining the difference between two options, Dr. Olson leverages his expertise to build trust with a potential patient. Innovative Dental of Springfield captures the right traffic at the right time – the moment someone is considering dental service – and builds trust along the way. Capturing organic searches can also improve your reputation with existing patients. My Kid's Dentist publishes helpful videos for parents who want to teach their children about dental hygiene. How to Brush Your Teeth Properly - For Kids is one such video. It uses a playful, child-friendly cartoon to help a parent communicate - in a way that makes sense to a child - the basics of brushing.