People are not familiar with your business from the start, so you need to attract them. This can be done with targeted keywords and posting useful content on social media such as blogs. Once you can capture the attention of your target audience, they will become visitors and land on your page.
During the “attract” stage, the job of the inbound marketer is to develop a deep understanding of the topics consumers are most in demand, and then develop an effective content creation strategy to deliver the desired content on time. This can take a lot of time, however, by using AI, inbound marketers can speed up the b2b email list process. Available tools can automatically analyze consumer needs and deliver topic clusters to marketers for content development. AI also helps marketers automatically scan content for errors, ensuring high-quality content is delivered.
At this stage, there are two main AI techniques that can add tremendous value, including natural language processing (NLP) and natural language generation (NLG). Some examples of such AI-based software include Grammarly and Hubspot's Content Strategy tool.
As soon as visitors land on your page, you can convert them into qualified leads. This can be done by asking visitors to fill out forms, specific calls to action, and developing landing pages that provide complete and accurate information about your business and the b2b email list value your products and services can bring to customers.
During the transformation phase, machine learning is another AI technique that has proven to be very effective, especially in quickly identifying the most important cues in the system. Tools like Hubspot's Sales Professional provide prioritized notifications that provide marketers with timely and important customer information so they can quickly take appropriate action to convert leads. Such tools can also help marketers understand the best times to conduct email and/or SMS marketing by analyzing the time frames when customers are most likely to engage in communications (learn more here).
And, compared to humans, AI-based solutions like OneSpot and Cortex are also very useful in personalizing and testing landing pages.
Closing leads means converting your leads into customers. This can be done through CRM systems, email marketing, and effective workflows that guide customers through their personal journeys.
At this stage, AI has proven to be incredibly useful at finding data and assessing insights that humans might otherwise miss. Digital marketers are using software solutions like Seventh Sense to make the most of consumer data. This aids marketers in the lead generation process and effectively closes existing leads.
Finally, inbound marketing involves staying in touch with customers to turn them into enablers of your business. By conducting surveys and developing smart content, you can make customers fully comfortable with your business and start promoting them in their social circles due to their own positive experiences.
Delighting customers requires businesses to personalize communications for each customer, and AI is making that process easier. For example, Motion AI, recently acquired by HubSpot, allows users to make their own chatbots that can deliver personalized communications to customers at scale. Another solution popular at this stage is called Klevu, which enables you to automatically present customized product recommendations to customers without any human intervention.