Page experience – how users perceive their experience of interacting with a web page – can make or break your business. A great on-page experience makes it easy for visitors to navigate and achieve their goals. But a bad page experience can bore or frustrate users enough that they leave and never come back. In May 2020, Google announced that at some point throughout 2021 it would begin championing sites with excellent on-page experiences through a new ranking factor called Core Web Vitals. Core Web Vitals means sites can increase SERPs by optimizing three core metrics: load time, interactivity, and content stability during page load. To assess a site's page experience, Google will analyze both lab data (i.e. The Core Web Vitals rollout was scheduled to begin in mid-June, but has now been pushed back to August. Fortunately, this gives you plenty of time to update your page experience.
It should be noted that page experience is not the Employee Email Database only metric that will affect your SEO ranking. As Google states, “we will prioritize pages with the best information overall, even if some aspects of the page experience are poor. A good page experience is not a substitute for quality and relevant content. However, by optimizing your page experience, you can increase the effectiveness of your content and ensure that you're doing everything you can to get to the top of the SERPs. Web Vitals Frequently Asked Questions You probably have a ton of questions – so without further ado, let's dig into the details. How important is page experience as a ranking signal? Page experience is a part of ranking, but it's still not the most important factor. The most crucial element is to ensure that your content matches the search intent of users. A page with a great experience but poor content will always lose a page with a poor experience but brilliant content.
So it's worth optimizing your page experience, but if you're struggling to rank in search, you're more likely to need to focus on quality content first. What about the different scores between mobile and desktop? Google currently only uses page experience as a ranking factor for mobile search. Indeed, encountering a poor page experience is usually even more of a hindrance when browsing on mobile compared to browsing on desktop. So what if my site doesn't have great Core Web Vitals performance metrics? Google won't make any predictions just yet, but it said it will release more information closer to when those rollouts begin to take effect. Again, the quality of the content – and how closely it matches the search intent of users – remains the most important ranking factor. Core Web Vitals are basically there to keep sites on their toes, making sure they're optimizing their on-page experience (and rewarding those who do so effectively.)What are the Core Web Vitals metrics?